Setl Birmingham - Organic Social

Setl is a stylish, Birmingham-based apartment residence developed by HBD.

After successfully announcing the launch of Setl, we were tasked with building an organic social media presence that would foster a vibrant community while driving interest (and sales) for the apartments.

As the creative, I would execute engaging, reactive, and visually compelling content. The goal was to position Setl as more than just a place to live, but as a lifestyle destination for young professionals.